The Brief

Change the narrative of Type One Diabetes and the

negative stereotypes it carries.

From playgrounds in schools to Hollywood movies, mocking and misconceiving Type One Diabetes is a huge issue in the world, despite there being no known cause. I've found that the root of this problem begins at school where there is a lack of education covering this subject.

Tod focuses on teaching students at KS3 about Type One Diabetes through it's educational programme which provides lessons and online activities. The objective of this campaign was to create an engaging response to the 10-14 age demographic and remove the negative stereotypes of T1D.