The Brief

Design a functional drinks brand that's centred

around emotional wellbeing.

For many, fatigue in the morning has become a part of our daily cycle as we are left drained from commuting and working. Unfortunately, this has created a junk-food driven society that has replaced their future health and wellbeing.

STROAR is an iced coffee drink that provides a healthy alternative for the natural energy boost you need to start your day, releasing the inner beast and roar that lurks inside.