The Brief

Unearth a long forgotten product and create a brand

that makes it relevant for the modern day.

A solution to the alarming issue of public safety. Calmfort will renovate the wasted space of phone boxes situated on high streets, transforming them into a safe space for those that feel endangered or concerned whilst in public.

The design operates alongside What3Words’s software providing each Calmfort with three unique words. This acts

as an identifier and enables the ability to track towards the nearest Calmfort, making it easier to escape to safety.